Polemics of an underwhelmed blogger - It's a 10 Miracle Leave-in Product

Most of us put some amount of research before exchanging our hard-earned cash for cosmetics (the mere fact that you are reading this entry tells me so), and it is particularly true for products of the pricier kind. Extraordinarily successful representatives of their cosmetic categories tend to accumulate appraisals and promotions from beauty editors, beauty bloggers, and youtubers alike exponentially - the more people talk about it, the more people talk about it. This is, of course, known as hype. A product's fame is amplified significantly if it is hard to get. And the less available the hyped up product is, the better it seems to preform. To observe that phenomenon, one only has to look up some reviews on Makeup Alley (www.makeupalley.com) of products that have been discontinued. I am confident to predict, that the majority of products that have the "discontinued" seal on it rate at least four or higher.

The product I want to mention today is not discontinued, but is infinitely difficult to get hold of if you are located anywhere else in the world other than a 'participating salon' in the United States. I am talking about the Miracle Leave-in Product by It's a 10. This has received extensive coverage in the various medias regarding it's miraculous properties (it's a hair leave-in conditioner by the way), so obviously I felt compelled to try it. Google returned few options in response to my attempts to purchase the damn thing, mostly including shipping from Australia for the price of a small jar of gilded caviar. So I abandoned hope and put my desire on standby until some willing participants agreed to go out of their way in their travels to America to purchase and deliver a desperate soul some hair spritz. And then one day, aimlessly exploring the dump that is our local TK Max for concealed treasures, I see it! Just standing there, bearing a price tag of £12, less then a half of what I was almost prepared to pay for him.

 Interpreting this as no less than a sign from the Gods of Hair Styling, I purchased him, rushed home and washed my hair immediately, disregarding rebelliously my previously constructed hair-washing schedule.

And then came the meh. Perhaps my expectations were too high. Perhaps I didn't do it right. Or maybe the stars weren't aligned, but whatever the reason, the Miracle Leave-in Product appeared to leave no mark of improvement on my hair whatsoever. According to the reviews and the claims, it was to repair dry and damaged hair, add shine, smooth and de-frizz, protect from heat, detangle, prevent split ends, provide silkiness and enhance natural body. To be clear, had it succeeded in all of those tasks, it would be, without a doubt, a freakin' miracle. I wish I had at least several of these points to confirm, but I'm afraid I have nothing. It's as if I never applied anything to my hair at all, it's quite remarkable, really. Most rubbish products at lease leave your hair greasy or flat, as a hallmark of their failed mission to make you beautiful. Perhaps I was pointing the nozzle in the wrong direction? Perhaps my bathroom walls and cabinets can now withstand the scorching heat of a flat iron plate, should it ever be applied on them.

To summarise, I was underwhelmed. Disappointed, really. And also relieved that I didn't have to go through extensive financial and logistical troubles to obtain this conditioner. Now we all understand, that just because something doesn't work for some people doesn't mean that it will not for others, and this is simply another example. I envy the people that reap the benefits from the use of this product, and please don't let my experience discourage you from trying it - the people that like this stuff are still in the majority. But maybe don't set to swim the Atlantic ocean just to get it, there are plenty of impressively good hair products probably a walking distance away from you.

Product rave - Alterna Caviar 3-Minute Shine Boost

I have battled with my unrully frizzy hair all my life (or since I was 13 and started caring about such things), and for the most part, I was under the impression that my hair was suffering from some kind of hair health impairment. I have drenched it in everything under the sun in attempts to rid it of the everlasting frizz, wave and kink. With the ammount of effort that went into it over the years, I believe my hair is "cured", but it still looks the same as it always has done. It has thus dawned on me recently, that my hair is not unhealthy, but just plain-ol' , excue me, sh*t.  And by that I mean the texture, the pattern and the behaviour (and don't tell me hair doesn't have behaviour). I have since decided to focus on products that deliver cosmetic results, not remedies.

 My most recent discovery is a wash-out conditioning product by Alterna - the Caviar Anti-Aging 3-Minute Shine Boost.

"Anti-aging" is a term I have never seen used in a hair care context before, and I wouldn't dwell on it too much either as far as this product is concerned. At the end of the day, hair is created and nourished at the rout, which I am sure can be affected by age, but unless the product targets the scalp itself, I doubt there is much difference in old vs. young hair. Except for childrens' hair. Most children seem to have enviably shiny, forever-clean, and naturally beautifus hair up untill the magic age of *-teen; when we welcome the sad buggers into the row of frizzy-haired women equipped with hair straighteners and styling goos of different varieties.

I digress. It is not the anti-aging claims of this product that captured my attention. Alterna's Caviar line is geered towards providing moisture for dry, brittle hair. The 3-Minute Shine product description, however, does not explicitly promise any magical medicinal effects. Insead, it calls itself "lip-gloss for your hair", and vows to deliver instant shine. "Hi-Def" shine, in fact. You have to be HD if you want to appeal to the modern day man, even if it makes no bloody sense. Very trendy.

And deliver shine it did! I applied this after my regular shampoo and conditioner and waited an imaginary estimated 3-5 minutes, then rinced. I noticed a difference the second I started brushing the hair - the bristles of the brush ran through effortlessly, the hair strands fell uniform and smooth. Once dry, the hair had that good slippery feel it gets after you've taken it to the hairdressers'. What's even more pleasing is that the hair remained straight for three days, and that icluded gyms, showers and bicycles.

I would absolutely recommend this product to anyone who wants to achieve salon-blow-dry-esque hair at home, make brushing and styling easier and avoid needing to re-style repeatedly. For those concerned about ingredients, this potion is free of parabens, mineral oil and phthalates, and rather surprisinly for its purpose - silicones. Its nice to know you can acheive such successfull shine without silicones.
 
Alterna is a professional hair-care brand, so may be difficult to find in the physical world, but one can acquire its Shine-Boosting offering through the internet for an eye-watering £20-25.