Most of us put some amount of research before exchanging our hard-earned cash for cosmetics (the mere fact that you are reading this entry tells me so), and it is particularly true for products of the pricier kind. Extraordinarily successful representatives of their cosmetic categories tend to accumulate appraisals and promotions from beauty editors, beauty bloggers, and youtubers alike exponentially - the more people talk about it, the more people talk about it. This is, of course, known as hype. A product's fame is amplified significantly if it is hard to get. And the less available the hyped up product is, the better it seems to preform. To observe that phenomenon, one only has to look up some reviews on Makeup Alley (www.makeupalley.com) of products that have been discontinued. I am confident to predict, that the majority of products that have the "discontinued" seal on it rate at least four or higher.
The product I want to mention today is not discontinued, but is infinitely difficult to get hold of if you are located anywhere else in the world other than a 'participating salon' in the United States. I am talking about the Miracle Leave-in Product by It's a 10. This has received extensive coverage in the various medias regarding it's miraculous properties (it's a hair leave-in conditioner by the way), so obviously I felt compelled to try it. Google returned few options in response to my attempts to purchase the damn thing, mostly including shipping from Australia for the price of a small jar of gilded caviar. So I abandoned hope and put my desire on standby until some willing participants agreed to go out of their way in their travels to America to purchase and deliver a desperate soul some hair spritz. And then one day, aimlessly exploring the dump that is our local TK Max for concealed treasures, I see it! Just standing there, bearing a price tag of £12, less then a half of what I was almost prepared to pay for him.
Interpreting this as no less than a sign from the Gods of Hair Styling, I purchased him, rushed home and washed my hair immediately, disregarding rebelliously my previously constructed hair-washing schedule.
And then came the meh. Perhaps my expectations were too high. Perhaps I didn't do it right. Or maybe the stars weren't aligned, but whatever the reason, the Miracle Leave-in Product appeared to leave no mark of improvement on my hair whatsoever. According to the reviews and the claims, it was to repair dry and damaged hair, add shine, smooth and de-frizz, protect from heat, detangle, prevent split ends, provide silkiness and enhance natural body. To be clear, had it succeeded in all of those tasks, it would be, without a doubt, a freakin' miracle. I wish I had at least several of these points to confirm, but I'm afraid I have nothing. It's as if I never applied anything to my hair at all, it's quite remarkable, really. Most rubbish products at lease leave your hair greasy or flat, as a hallmark of their failed mission to make you beautiful. Perhaps I was pointing the nozzle in the wrong direction? Perhaps my bathroom walls and cabinets can now withstand the scorching heat of a flat iron plate, should it ever be applied on them.
To summarise, I was underwhelmed. Disappointed, really. And also relieved that I didn't have to go through extensive financial and logistical troubles to obtain this conditioner. Now we all understand, that just because something doesn't work for some people doesn't mean that it will not for others, and this is simply another example. I envy the people that reap the benefits from the use of this product, and please don't let my experience discourage you from trying it - the people that like this stuff are still in the majority. But maybe don't set to swim the Atlantic ocean just to get it, there are plenty of impressively good hair products probably a walking distance away from you.